Pemberdayaan UMKM Berbasis Produk Telur Asin: Studi Kasus Kelompok KKM Dayaseva di Desa Dengkol

Mohammad Zidan Alvaro

Abstract


Empowering Micro, Small, and Medium Enterprises (MSMEs) is a key strategy in improving the economy, especially in rural areas. This study aims to analyze the empowerment process of MSMEs based on salted egg products within the KKM Dayaseva group in Dengkol Village. The research method employed is a case study with a qualitative approach. Data was collected through observation, in-depth interviews, and documentation from business owners and relevant stakeholders. The results show that the empowerment of MSMEs within the KKM Dayaseva group includes training in production, business management, and digital-based marketing strategies. Despite challenges such as limited capital and market access, the empowerment efforts have successfully enhanced the skills and income of group members. The conclusion of this study emphasizes that a community-based approach to MSME empowerment can positively impact business sustainability and the welfare of the local community.

Keywords


Empowerment, MSMEs, Salted Egg, KKM Dayaseva, Dengkol Village

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References


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DOI: https://doi.org/10.62086/mjpkm.v4i1.944

DOI (PDF): https://doi.org/10.62086/mjpkm.v4i1.944.g365

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